Introducing an
international
sensation.

bb.q Chicken—which stands for “best of the best quality”, not barbecue—is a big deal in Korea, but they needed an American agency to help position the Seoul-based brand for success in the states. We delivered a new identity, complete with new taglines, visual identity, and around-the-clock marketing support, to help this fast-growing franchise find their stride in the world’s most competitive market.