MGH Sinks Claws into Mason’s Famous Lobster Rolls Partnership

In a market ruled by crabs, Baltimore agency inks deal to handle marketing for growing Maine lobster chain

BALTIMORE (May 9, 2018) – MGH, a full-service marketing communications agency, today announced that it has been selected by Mason’s Famous Lobster Rolls, a fast-casual restaurant chain specializing in wild-caught, sustainable Maine lobster rolls, to lead the company’s marketing efforts. The agency will handle research, brand positioning, creative services and social media marketing.

Since opening its first store in Annapolis, Md., in 2014, Mason’s has offered a variety of takes on the traditional lobster roll often found on the shores of New England. In four years, the chain has grown to seven locations — four in Maryland, and one in Delaware, Virginia and South Carolina. The company has plans to continue expansion in the coming years.

“If a brand focused on lobster has found its footing in a region where crabs reign supreme, you know they must be doing something right,” said Andy Malis, chief executive officer of MGH. “We couldn’t be more excited to partner with this brand as it expands even more than it already has in such a short amount of time. Maryland, and beyond, get ready to eat some lobster!”