Latest in Marketing and Advertising | MGH - Maryland Based National Ad Agency

MGH recently attended Elevate 2024 hosted by Wilkins Media, and saw one of the biggest and most exciting devel…

In the ever-evolving environment of politics and media, the role of political advertising is constantly shifti…

So what does this mean for advertisers? More opportunities as more people will be in their car commuting to wo…

In January 2020, the biggest challenge media buyers were preparing for was a highly contested election cycle. …

We’re no longer living in the world of “radio” advertising, but rather a much broader world that can be …

Until OTT reaches the level of TV and traditional buys across America, it’s safe to say it’s better to add…

But this weekend, that large audience was also exposed to Coca-Cola’s newest product, Orange Vanilla Coke. T…

Much has been made of the decline in ratings since the 2018 Super Bowl was off by seven percent, signaling the…

Podcasting revenue increased 50 percent during the first six months of 2018 from the same time period a year e…

From TV to digital, over-the-top media to social, with magazines, telemarketing, direct mail and more sprinkle…

People want to be told a story. Stories are authentic, compelling and relevant. Stories are personal and make …

Nielsen reports that about two-thirds of all U.S. TV households have at least one device in the home that is c…

There are plenty of big events, tournaments and sporting spectacles we should expect to take over our televisi…

But following a season of full of various controversies, will companies be willing to spend that much again? O…

Since the universe of television has somewhat unlimited options, we’ve limited our review to the top 5 broad…

Breaking news will continue to be a dominant force in the way the media operates. By following these six tips,…

The PGA Tour considers itself to have “The Most Valuable Audience in Sports.” According to PGA Tour data, …

Recently, a few members of the media department met with a young woman who had applied for an assistant job we…

You stumble in your Grammy performance, and Adele, we want to hear from you about the In-N-Out burger you ate…